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Throughout the last 10 old ages, I have been eager to put my eyes on any signifier of a ‘Cultural Cafe ‘ , that calm challenging scene that makes cafes more about lighting and animating the head than a headless ingestion of that brilliant grain. However, and to my letdown, that sort of Cafes does n’t be in my state any longer. All I could happen is pale options focused more on mainstream attractive forces and short-run money-making while in the 60 ‘s and to the 80 ‘s those were the direct or indirect cause of a humanist cultural revolution.

Therefore, my determination to resuscitate that moving ridge. After a spot of confabulating with some people who portion the same involvements, it came to my head that all that construct needs is a resurgence and update to do it suited to the current coevals. I took it as my mission to give them a gustatory sensation of that combination of amusement and civilization under the same roof and at the same minute.

‘A societal endeavor, the cultural cafe is a hub offering food/drink with cultural events. In order to hold a profitable concern, it is necessary to hold a good sense of Entrepreneurship which is a set of critical accomplishments used to present a new thought or merchandise to the market.

A good enterpriser should hold good refined subject, therefore non being distracted by daily hinderances and holding a sense of regard towards his staff, clients and providers. Assurance is a cardinal component in separating a successful enterpriser, holding the self-trust, self-respect and will te be a leader is the solid footing of a business-driver.

Leadership is non ever about dictatorship or domination, but besides about holding the bravery to take critical determinations and being able to sail against the air current. An enterpriser should be originative and advanced since the spirit of an endeavor is conveying something new to a market, or restituting an bing construction, merchandise, service or thought ( Intrapreneurship ) . Open mindedness is a needed mentality in footings of pull offing a squad and managing clients. If all those traits are the fuel of an enterpriser, passion is the fire lighting it and maintaining it lit.

Equally long as there is passion the motive behind an thought ne’er dies and ne’er gets wash uping or sorry. I have decided on the creative activity of my cultural cafe , under the name of ‘Braingasm Cafe ” . However, I needed to mensurate how successful it would be, and to be certain that it could be realistically made alternatively of trusting on merely moony eyes and good purpose. Looking at it from a profitableness facet, the rareness of such a ‘Business ‘ is the major advantage of my thought. However, each concern needs a targeted audience, mine is the educated crowd.

And to appeal to that keen clump, the best manner would be to form a smart promoting run, based on societal media and internet-based social-networks ; since it would be much cost-efficient and it would make throughout the state. 49 % of the state is connected to the cyberspace harmonizing to the CIA factbook, and that 49 % is all I need to get down. Fiscal program: My initial capital will be 225. 000 DH, an offer from ‘Banque populaire ‘ under the name of ‘Irchad ‘ which financess start-ups for persons with an involvement rate of 5,2 % which is really convenient. I have chosen Maarif in my place metropolis, Casablanca, as my location.

Maarif is a expansive vicinity, epicurean and secure, and considered as a cultural hub. The location monetary value for the land floor varies amidst 20000 and 40000 dh monthly with nice frontal parking. Assuming I get the best deal possible at 30000 dh I will be left with 195000 for the first test month. 90000 dh is merely plenty to get high-standing furniture including agreements and picture. As for the nutrient and drink supplies ; harmonizing to ‘Nader groupe ‘ , a big distributer of those supplies for the bulk of business district cafes, 10000 dh is the monthly cost for the whole necessary commissariats.

The provide a set of a chef and two kitchen workers and a server for 10000 DH a month. A yearlong wireless local area network service, an in-house library, a nickelodeon and a telecasting cost 30000 DH. ‘Braingasm cafe ‘ would be left with 55000 to form some nice cultural events such as ask foring some immature instrumentalists or forming reading Sessionss for the continuance of a twelvemonth. The mean day-to-day net income for cafes at maarif is 2000 dh for offering standard cafe and viennoiseries. Braingasm cafe ‘ , being a conceptual and new puting would certainly pull less of a customer-base.

The asset of offering a cultural scene would do me able to raise the monetary value, for each point for an extra 2 DH which will do our day-to-day net income equal to theirs despite the lower rate of trial. A day-to-day 2000 dh rounds up the monthly net income to 60000 dh while the monthly cost is 50000 dh go forthing us with 10000 dh monthly net net income from which a little part would be used to pay up the debt and to hold a solid sum for the event-organization for the following twelvemonth.

SWOT Analysis:
– ‘Braingasm Cafe ‘ would be really advanced and alone since there is no such installations in Morocco, therefore it would be really attractive and attention-getting.

– The scene is planned to be extremely fidelizing since the clients are supposed to hold refined treatments and acquire in different cultural activities together. Relationships would be created and linked to the topographic point.

– The location allows the concern to be referenced in high-stand touristy-spots ushers.

-The location allows the monetary values to be raised in the hereafter since it is epicurean and snobby.


– The initial capital does non let a expansive gap and promotional run.

– The net income is simply adequate to come on easy.

– The location is really expensive.

– The loan taken is a heavy load on the long term.


– Partnerships with different cultural organisations and establishments such as Maroc Government funded young person houses “ Dour Echabab ” , schools and universities would be really good to concern in footings of conveying clients and giving a true cultural cast.

– Supplying fidelity cards helps to construct business-loyalty and do it easier for the clients to come back.

– Offer a price reduction for pupils would give a good concern image.


– Maroc is traveling through a fiscal crisis, although it is non terrible, it makes this undertaking a hazardous shooting. An mean Moroccan ‘s purchasing power does non let puting much in cultural activities. The customer-base would be merely plenty, but to do it truly larger it would necessitate old ages.

– Casablanca is a competitory environment with many ready-to-gamble investors. The creative activity of any advanced concern is followed-up with many imitations normally.

– Having any problem paying the loan back can stop up in bankruptcy since the concern is in the signifier of a sole-proprietorship.

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