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EXTREME GAMERS’ DEMAND PLAYSTATION 3 RATHER THAN PCs ————————————————- CHAPTER # 1 BACKGROUND 1. 1INTRODUCTION 1. 1. 1GAME CONSOLES A video game console is an interactive entertainment computer or modified computer system that produces a video display signal which can be used with a display device (a television, monitor, etc. ) to display a video game.

The term “video game console” is used to distinguish a machine designed for consumers to buy and use solely for playing video games from a personal computer, which has many other functions, or arcade machines, which are designed for businesses that buy them and then charge others to play. I. PLAYSTATION 3 The PlayStation family is the world’s highest-selling video game system. Sony Computer Entertainment released the PlayStation in 1995, followed by the PlayStation 2 in 2000, PlayStation Portable in 2004, and PlayStation 3 in 2006.

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Sony’s first foray into the video game market,the PlayStation (codenamed PSX during development, now known as PS one), was initially designed as an add-on for Nintendo’s Super (Super Famicom) video game console as an answer to Sega’s Sega CD. When the prospect of releasing the system as an add-on dissolved, Sony transformed it into the standalone PlayStation video game console. Sony’s follow-up console, the PlayStation 2 (PS2), currently the world’s best-selling console in history, was released in Japan on March 4, 2000 and in North America on October 26, 2000.

The PSP or PlayStation Portable is a handheld game console made by Sony Computer Entertainment; a first foray into the handheld gaming market which was previously dominated by Nintendo. Though it has not had as much as of an impact as the PlayStation home consoles, the PSP is noted as being the most successful competitor to Nintendo’s handheld range yet. The newest console in the PlayStation series is Sony’s entry in the seventh generation of consoles, the PlayStation 3 (PS3), which launched in November 2006.

It uses a unique processing architecture called the Cell microprocessor, a technology jointly developed by Sony, Toshiba, and IBM. The graphics processing unit, the RSX ‘Reality Synthesizer’, was co-developed by NVIDIA and Sony. It is currently behind its competitors, the Xbox 360 and Wii in terms of sales. II. Xbox 360 The Xbox 360 is the video game console produced by Microsoft, and the successor to the Xbox. The Xbox 360 competes with Sony’s PlayStation 3 and Nintendo’s Wii as part of the seventh generation of video game consoles.

A prominent feature of the Xbox 360 is its integrated Xbox Live service that allows players to compete online and download content such as arcade games, game demos, trailers, TV shows, and movies. Major features of the console include its Windows Media Center multimedia capabilities, mandatory support of high definition in all games, movie rentals and game downloads from its online marketplace and the ability to watch HD DVD movies with an add-on drive. The Xbox 360 was officially unveiled on MTV on May 12, 2005, with detailed launch and game information divulged later that month at the Electronic.

The console sold out completely upon release in all regions except in Japan, and, as of January 5, 2009, 28 million units have been sold worldwide, according to Microsoft. The Xbox 360 is currently available in three configurations: the “Arcade,” the “Pro,” and the “Elite” console, each with its own selection of accessories. III. Nintendo Wii The Wii is a home video game console released by Nintendo. As a seventh-generation console, the Wii primarily competes with Microsoft’s Xbox 360 and Sony’s PlayStation 3.

Nintendo states that its console targets a broader demographic than that of both. As of December 31, 2008 the Wii leads the generation over the PlayStation 3 and Xbox 360 in worldwide sales. A distinguishing feature of the console is its wireless controller, the Wii Remote, which can be used as a handheld pointing device anddetect movement in three dimensions. Another distinctive feature of the console is WiiConnect24, which enables it to receive messages and updates over the Internet while in standby mode.

The Wii is Nintendo’s fifth home console, the direct successor to the Nintendo GameCube, and able to play all official GameCube games. Nintendo first spoke of the console at the 2004 E3 press conference and later unveiled the system at the 2005 E3. Satoru Iwata revealed a prototype of the controller at the September 2005 Tokyo Game Show. At E3 2006, the console won the first of several awards. By December 8, 2006, it had completed its launch in four key markets. 1. 1. 2 GPU (Graphics Processing Units)

A graphics processing unit or GPU (also occasionally called visual processing unit or VPU) is a specialized processor that offloads 3D graphics rendering from the microprocessor. It is used in embedded systems, mobile phones, personal computers, workstations, and game consoles. Modern GPUs are very efficient at manipulating computer graphics, and their highly parallel structure makes them more effective than general-purpose CPUs for a range of complex algorithms. In a personal computer, a GPU can be present on a video card, or it can be on the motherboard.

More than 90% of new desktop and notebook computers have integrated GPUs, which are usually far less powerful than those on a dedicated video card. I. NVIDIA NVIDIA a multinational corporation which specializes in the development of graphics processing units and chipset technologies for workstations, personal computers, and mobile devices. Based in Santa Clara, California, the company has become a major supplier of integrated circuits (ICs) such as graphics processing units (GPUs) and chipsets used in graphics cards, and of video-game consoles and personal-computer motherboards.

Notable Nvidia product-lines include the GeForce series for gaming, the Quadro series for computer-aided design and for digital content creation on workstations, and the nForce series of integrated motherboard chipsets. II. RADEON ATI Radeon is a brand of graphics processing units (GPU) that since 2000 has been manufactured by ATI Technologies and subsequently AMD and is the successor to their Rage line. There are four different groups, which can be differentiated by the DirectX generation they support.

More specific distinctions can also be followed, such as the HyperZ version, the number of pixel pipelines, and of course, the memory andprocessor clock speeds. 1. 2PROBLEM STATEMENT: “EXTREME GAMERS’ DEMAND PLAYSTATION 3 RATHER THAN PCs” * Is there sufficient demand and awareness for the higher end console like Sony Play station 3 * Is it better to face the competition with previous Play Station 2 and X box that are already in the market * Is there any know how of Blue-ray technology among the young generation that are more towards console gaming. How difficult is to grab the existing market of PC gamers to feedt them with Game consoles. 1. 3SIGNIFICANCE OF STUDY: * This study evaluates all aspects of the economic viability of the business venture including a description and analysis of your business prospects. * It serves as a benchmark against which, actual performance can be measured and reviewed. * It serves as a helpful tool to uncover weaknesses in the planning process for a gaming business. * It helps the management and / or an entrepreneur to clarify, focus and research their business’s or project’s development and prospects. It serves as a basis for discussion with third parties such as banks, investors, lenders etc. The major focus of investors is on the risk and return on the investments. This research study would increase their awareness of the major factors that directly or indirectly affect the risk and return on their investments. 1. 4SCOPE AND DELIMITATION: The study has been undertaken to explore the potential customers’ preference between Game Consoles or Gaming PCs in Karachi. Primary data would be collected through prospective Gamers residing in Karachi only. I. LIMITING FACTORS: Bias opinion of the respondents * Time limitation * PC Gamers II. DELIMITATIONS: The factors that delimit the findings of the study are: * The expected fierce competition from existing DVD 9 and DVD supported consoles and other HD-CD consoles * Lack of awareness from Game titles as most of the titles of Playstation 3 are built upon Direct X 10. 0, where as other consoles are using Direct X 9. 0c * 1. 5DEFINITIONS: Sony Computer Entertainment Sony Computer Entertainment, Inc. is a video game company specializing in a variety of areas in the video game industry, and is a full subsidiary of Sony.

The company was established on November 16, 1993 in Tokyo, Japan prior to the launch of the original PlayStation video game system. The logo has been used since 1994. SCE is also a developer and publisher of video game titles, and is comprised of biggest markets in: North America, Europe, Oceania and Asia. DirectX Microsoft DirectX is a collection of application programming interfaces (APIs) for handling tasks related to multimedia, especially game programming and video, on Microsoft platforms. Originally, the names of these APIs all began with Direct, such as Direct3D, DirectDraw, DirectMusic, DirectPlay, DirectSound, and so forth.

DirectX, then, was the generic term for all of these APIs and became the name of the collection Blu-ray Blu-ray Disc (also known as Blu-ray or BD) is an optical disc storage medium designed by Sony to supersede the standard DVD format. Its main uses are high-definition video and data storage with 50GB per disc. The disc has the same physical dimensions as standard DVDs and CDs. Video game console A video game console is an interactive entertainment computer or electronic device that produces a video display signal which can be used with a display device (a television, monitor, etc. to display a video game. The term “video game console” is used to distinguish a machine designed for consumers to buy and use solely for playing video games from a personal computer, which has many other functions, or arcade machines, which are designed for businesses that buy and then charge others to play. Seventh generation In the history of video games, the seventh generation primarily focuses on the consoles released since 2004 by Nintendo, Microsoft and Sony. PlayStation Portable

The PlayStation Portable (PSP) is a handheld game console manufactured and marketed by Sony Computer Entertainment. Development of the console was first announced during 2003, and it was unveiled on May 11, 2004 at a Sony press conference. The system was released in Japan on December 12, 2004, in North America on March 24, 2005, and in the PAL region on September 1, 2005 Nintendo DSi The Nintendo DSi is the third iteration of the Nintendo DS handheld developed and manufactured by Nintendo. The handheld was unveiled on October 2, 2008 in Tokyo, Japan during the Nintendo Conference.

It was released in Japan on November 1, 2008, Australia on April 2, 2009, Europe on April 3, 2009 and North America on April 5, 2009. Nvidia Nvidia is a multinational corporation specializing in the development of units and chipset technologies for workstations, personal computers, and mobile devices. Based in Santa Clara, California, the company has become a major supplier of integrated circuits (ICs) such as graphics processing units (GPUs) and chipsets used in graphics cards, and video-game consoles and personal-computer motherboards. Radeon

ATI Radeon is a brand of graphics processing units (GPU) that since 2000 has been manufactured by ATI Technologies and subsequently AMD and is the successor to their Rage line. There are four different groups, which can be differentiated by the DirectX generation they support. More specific distinctions can also be followed, such as the HyperZ version, the number of pixel pipelines, and of course, the memory and processor clock speeds. RSX ‘Reality Synthesizer’ The RSX ‘Reality Synthesizer’ graphics processing unit is a graphics chip design co-developed by NVIDIA and Sony for the PlayStation 3 gaming console.

Unless otherwise noted, the following specifications are based on a press release by Sony at the E3 2005 conference, slides from the same conference, and slides from a Sony presentation at the 2006 Game Developer’s Conference E3 The Electronic Entertainment Expo, commonly known as E3, is an annual trade show for the computer and video games industry presented by the Entertainment Software Association (ESA). It is used by many video game developers to show off their upcoming games and game-related hardware. The new E3 Expo is run by International Data Group (IDG) instead of by ESA. ———————————————— CHAPTER # 2 RESEARCH- METHODOLOGIES 2. 1RESEARCH DESIGN I. PURPOSE OF THE STUDY: An exploratory study is being undertaken for research on “The intense Gamers’ Demand Game Consoles Rather Then Gaming PCs” which would help in identifying market of the gamers about their preferences and affordability between a Game console and a PC. II. EXTENT OF RESEARCHER INTERFERENCE: Since this study is conducted in the natural environment, the extent of researcher interference is minimal or rather negligible. III. UNIT OF ANALYSIS:

Unit of analysis for this research study includes: * Individuals: * PC Gamers * Console Gamers IV. TIME HORIZON: For my research report, data would be gathered just once, therefore the time horizon is cross-sectional study. 2. 2RESPONDENTS OF THE STUDY For this research study, the questionnaire is filled by 100 individuals (University Students, Gamers at Game Arenas) and unstructured interview is taken from two Extreme Gamers. The respondents of the study include: * Potential Gamers: Teenagers and Early 20s, residing at Karachi. * Extreme Gamers: PC and Console preferred . 3RESEARCH INSTRUMENTS Two instruments would be used for this research: * Questionnaires * Unstructured interviewing 2. 4SAMPLING Sampling would be done randomly on basis of users of Console and PC gamers. 2. 5SOURCE OF DATA I. PRIMARY DATA Primary data would be collected through questionnaire filled by potential gamers i. e. the target market and unstructured interviews from intense Gamers. II. SECONDARY DATA Secondary data would be comprised of sources like magazines, newspapers, internet etc, which will help in understanding the topic more. . 6TREATMENT OF DATA Data that is collected through the research is analyzed qualitatively as well as quantitatively. The data is shifted and organization is a presentable shape through pie charts and tables, with comprehensive explanatory notes to make it easy to understand. The financial plan contains projected financial statements as well as other financial tools to support the analysis. ————————————————- CHAPTER # 3 REVIEW OF LITERATURE 3. 1FOREIGN LITERATURE 3. 1. 1PC vs. Console By Dave Spohn, About. om Guide Feb 10 2009 It wasn’t that long ago that the PC was the only choice you had if you wanted to play games online. The first console that included a modem for online play was the Sega Dreamcast, which launched in Japan in 1998. The Dreamcast wasn’t a big success, however, and went out of production in 2001. It wasn’t until the second half of 2002 that PlayStation 2, Xbox, and GameCube introduced online capabilities. Naturally, the latest generation of consoles all has features that use the Internet to enhance game play.

Today, online console games are quite common, with Microsoft’s Xbox Live service leading the way. Sony also has big plans for online content for the PlayStation 3, and consoles are now starting to get game downloads and other applications formerly only available on the PC, such as Web browsers. A few titles can now be played across platforms, such as Final Fantasy XI, in which PS2, Xbox 360, and PC users explore the same online world. That said, PCs still offer the largest selection of online games, and some of the most popular online games, such as World of War craft, are exclusive to the PC.

Of course, there are many things to consider before deciding on a gaming platform. Foremost among these is deciding which games you want to play, how much money you want to spend, and whether or not you need a PC for other purposes. Ideally I suppose we would all have both a console and a PC, but if that’s not an option, here is quick comparison of the two. Console Advantages The most obvious advantage consoles have over PCs is cost. The majority of consoles sell for well under $500, often with a couple games in the bundle.

A PC adequate for running the latest games can easily cost twice that much. The second most obvious advantage is simplicity. Let’s face it, PC gaming can be a technical nightmare compared to console gaming. People can actually take a console home and be playing a game within minutes. No operating systems to configure or drivers to update, and better still, no purchasing a game only to find out that it isn’t compatible with your PC for some obscure reason. Multiplayer gaming is also made easy with companies like Microsoft offering online services for their product.

The Xbox, which came equipped with a network card, raised the bar for consoles in this regard, making it a simple matter to hook it up to a DSL or Cable Internet connection and get into a multiplayer game on Xbox Live, complete with voice chat. Another appealing thing about consoles is that many people prefer to play games sitting on the couch, or they want to play with friends in the same room. While these things are possible on a PC, consoles are extremely well-suited for this right out of the box. Console games are more readily rented than PC games, and more easily returned to the retailer if you’re not satisfied with them.

Generally speaking, it is difficult to return PC games because they are easy to copy. Console games tend to have a relatively low learning curve. You might need fast thumbs, but you certainly won’t need to spend hours in a “tutorial” trying to learn how to operate basic game functions. Console Disadvantages Although sealing everything into one unit does keep it simple, when some of the components inside the box become dated there’s no way to solve the problem without replacing the entire console. In most cases, upgrades that could prolong the life of the system are not an option.

Consoles perform only one task really well, where PCs can be used for an extremely wide range of things. Some console manufacturers are trying to make them a little more flexible, but it will clearly be a long time before they support the staggering variety of applications that can be found for PCs. There is a distinct lack of inter-connectivity between the different console brands. Many games are available for one type of console but not others, and when it comes to online play, each is typically restricted to its own network.

This means that people with Xboxes can usually only play against other people with Xboxes, so, for example, there is no way for console gamers to jump into a fray on one of the countless PC Counter-Strike servers available. The PS2 has made some progress in this area, forging the way for cross-platform gaming between PS2 and PC users, but only a few titles support this right now. While the PS2 network adapter supports both 56K modem and broadband connections to the Internet, broadband is required for Xbox online play. As well, Microsoft charges a yearly fee for use of the Xbox Live service.

PC Advantages One of the biggest advantages the PC has over consoles right now is that there are a lot more games available for the PC than there are for consoles, particularly when it comes to multiplayer online games. Not only are the vast majority of MMOGs designed for the PC, but PC gamers also have the option to play MUDs, email games, browser games, and a wide variety of titles that are distributed digitally or available as free downloads. As mentioned above, another clear advantage PCs have over consoles is that you can use them for a lot more than playing games.

Furthermore, if you like to modify games or edit maps for them, a PC is essential, and you have to take a break from gaming sometime to read gaming sites. PCs are always on the cutting edge of gaming technology. The current generation of consoles with high-definition capabilities did briefly narrow the gap, but well-equipped PCs continue to offer superior graphics. Computer monitors can be found with considerably higher resolutions than HDTVs, and the latest multi-core processors and dual GPU solutions make it possible to build a remarkably owerful game system. Even if a console offers incredible technology upon its release, there is no way for it to compete with the rapid hardware advancements that have become a way of life in the computer industry. When it comes online gaming, PCs give people a variety of ways to connect to the Internet, and to each other, which aren’t restricted to proprietary services or software. Different brands of computer and event different operating systems generally communicate very well with one another.

This is quite different from services like Xbox Live, for example, which is the only option available to Xbox users that want to play online, and is closed to everyone that doesn’t have an Xbox. Finally, as your PC ages, there is a reasonable chance of extending its gaming life with a component upgrade, although it can get a bit messy. PC Disadvantages While PCs have come down considerably in price over the years, they are still quite expensive compared to consoles. There ways to economize on a PC, such as building it yourself, but it’s not easy to get the cost of a PC down to a price comparable to even the most expensive console.

Computers are also getting a little more user friendly, but eventually every PC gamer will encounter some technical complication that interferes with their gaming, be it a device driver that needs updating or components that are simply incompatible. PCs are also much more vulnerable to viruses and other security breaches. The truth is, installing a game on your computer is always a bit of a gamble. You never really know if it’s going to work until you’re actually playing the game, and even then, in the back of your mind, you’re expecting it to crash at any moment.

Unlike most console games, PC games have the potential to get ridiculously complicated. This can give a game depth, but it can also result in tedious arrays of keyboard commands and lengthy tutorials which one must endure to learn how to play. PC games are often not well-suited for playing on the couch, especially given that the mouse and keyboard are the preferred PC game controllers. Unlike console games, you also won’t find many PC games that support two players on one machine at the same time. Final Thoughts

The latest round of consoles has a lot to offer online gamers, and if you’re into sports and racing titles, consoles are a good way to go. If you like massively multiplayer games and online shooters, there are a great deal more to choose from on the PC. Online play options for consoles are getting better all the time, but proprietary networks and fees for services like Xbox Live make them a bit less attractive. For the most part, PCs are still the dominant platform for online gaming, and that appears likely to continue for a while yet. 3. 1. 23rd Generation Xbox Specs for 2011 Published: November 9, 2009 y Chairman Steve It’s early enough to start speculating on the next Xbox (Xbox 3, Xbox 720). We’ll need a timeframe for the launch before estimating specs. Q4 2010 would be the earliest, while Q4 2011 I think is the most likely. So let’s say Q4 2010 to Q4 2012. Anything in that range would have similar specs. The goals should be (1) low-cost reliable hardware with enough performance and (2) great tools for game developers. In other words, don’t put a furnace in the box, don’t stuff it with costly unnecessary features, and don’t expect developers to fumble with a million threads each with its own 1K local memory.

Keep it simple on both ends. I think Microsoft will stick with PowerPC CPU and ATI GPU. There is no reason to switch unless another solution allows lower cost for the hardware and/or software. Maybe AMD could offer a nice deal for a CPU/GPU combo, but PowerPC would allow simple backward compatibility with Xbox 360. The Main Processor The CPU will obviously be multi-core and at least triple-core. I think quad-core is enough with 2MB L2 shared cache. Combine that with an array of smaller cores accessed via an API similar to a PPU or GPU. 6MB eDRAM (or Z-RAM) cache may be something to consider to meet the bandwidth requirement of all those cores. The alternative would be 8 main cores, 4MB L2, and no smaller cores. The Graphics Processor An evolution of Radeon HD (R600) and the Xbox 360 GPU (Xenos) would be fine. Add more shader and texture pipes/processors. Increase the clock speed. And update the shader model (6. 0? ). eDRAM should be enough to fit 1920×1080 32-bit with 2x MSAA without tiling. That’s 32MB. Memory Advancing memory is simple. Increase capacity and bandwidth.

We’ll need 2GB to 4GB of high-speed main memory. 2GB fast GDDR5/GDDR6 plus 512MB (or 1GB) slower RAM could be interesting. Not everything needs blistering speed. A relatively slow auxiliary memory could be a cost-effective way to maximize the use of main memory. Storage Drives Some next generation big budget games could use more space than DVD, and HD-DVD with a speed of 4x or 6x may be economical in 2011, as long as the format still exists. A holographic format is doubtful but would please the tech nerds on the Net. As for disc bandwidth, 6x HD-DVD would be the equivalent of 19. x DVD and not a large leap over 12x DVD from Xbox 360. Too slow for the load time nerds? Games may need large RAM, some auxiliary RAM, or a drive cache to help decrease the number of disc accesses. An option to “install” to the HDD would be nice. A hard disk drive I expect will be optional and swappable again, but all systems may come with some storage, HDD or Flash. HDD sizes may start at 250GB, while an “Elite” model has 750GB. Communication Ethernet and WiFi for networking should be standard. USB is the obvious choice for wired peripherals. What about wireless devices (controllers, etc. ? They could use the same proprietary protocol from Xbox 360 and/or Wireless USB. Controller Were you waiting for this part? The decision for what will be the standard controller can wait. Microsoft has time to gauge what consumers want. For now, I’ll pencil in a wireless traditional game controller with some improvements such as TouchSense Vibration. A motion sensing wand could also be available separately packed with a casual game. Other options are a standard two-piece (or three with headset) motion controller or a standard 3D camera. Spec Summary 32nm Chip Process Technology

IBM CPU at 4. 8GHz (4 Main Cores + Many Small Cores) ATI GPU at 800MHz 2GB GDDR5 Main RAM (~80 GB/sec) 512MB Auxiliary RAM HD-DVD 6x Drive (216Mbps) 250GB 2. 5-inch HDD Ethernet, WiFi, USB Flash Memory Unit Slots 3. 1. 3NVIDIA Tegra Provides The Multimedia Muscle In Zune HD World’s First Ultra-Low-Power HD Processor Behind Microsoft’s Next-Generation Portable Digital Media Player  Wednesday, May 15, 2009 NVIDIA today announced that Microsoft’s new Zune HD portable media player is powered by the NVIDIA Tegra processor, which gives it exceptional multimedia capabilities.

The Zune HD player, which Microsoft recently announced is available for preorder, is the first portable media player to combine HD-compatible video, HD Radio receiver, full-screen Internet browsing, an organic light emitting diode touch screen, and Wi-Fi. These features will connect consumers to a whole new world of entertainment, while delivering excellent battery life. Working closely with Microsoft and optimizing the Tegra processor, NVIDIA has played an important role in helping to bring the next-generation Zune HD portable digital media player to market. Tegra provides the multimedia muscle in Zune HD,” said Michael Rayfield, general manager of NVIDIA’s mobile business. “Users will love the device’s new design, amazing multimedia features and HD video out capability. Zune HD is a must-have for anyone looking for the best portable digital media player on the market. ” Key to Tegra’s rich multimedia features are eight independent processors, each designed for a specific class of tasks – among them are an HD video processor, an audio processor, a graphics processor, and two ARM cores. The processors can work together or independently to minimize power consumption.

The Microsoft Zune HD uses the following NVIDIA Tegra technology to deliver a unique visual experience: * an HD video processor dedicated to HD video, providing unprecedented picture quality and ultra-smooth, vivid movie playback with low power consumption * an ultra-low power graphics processor for a compelling and intuitive user interface * NVIDIA nPower technology, which optimizes system power use and enables extended HD video and MP3 playback time Based on NVIDIA’s decade of graphics leadership, Tegra processor has been engineered over the past five years to bring high performance and low power capabilities to the next generation of mobile computing devices such as portable media players, smartphones, smartbooks, netbooks and tablets.

Tegra processor-based devices are delivering the experiences that today’s mobile consumers demand, with HD video playback, always-on HD Internet, and intuitive 3D user interfaces. There are 50 active Tegra processor-based design projects currently in the works today. SOURCE: NVIDIA 3. 1. 4Xbox 360 First Gaming System to reach 10 Million in U. S. Console Sales Xbox LIVE tops 12 million members globally as Xbox 360 console sales hit more than 19 million worldwide. July 15, 2009 Microsoft today announced that the Xbox 360 video game and entertainment system has sold over 10 million units in the U. S. , making it the first current-generation gaming console to break the 10 million mark in the U. S. The U. S. install base contributes to global sales of over 19 million. This year will be the largest in the history of the video game industry, with Xbox 360 leading the charge in the U. S. and abroad,” said Don Mattrick, senior vice president of the Interactive Entertainment Business in the Entertainment and Devices Division at Microsoft. “History has shown us that the first company to reach 10 million in console sales wins the generation battle. We are uniquely positioned to set a new benchmark for the industry. ” This announcement comes on the heels of one of the biggest entertainment launches in history, “Grand Theft Auto IV,” on April 29, 2008. Gamers eager to experience “Grand Theft Auto IV” online helped boost Xbox LIVE global membership to over 12 million this month.

Fueled by an unparalleled combination of access to friends and family, the best online gaming features, and the best entertainment content, the Xbox LIVE service has doubled in membership in only one year’s time. “Reaching an installed base of 10 million consoles in the U. S. is a significant achievement and an essential milestone on the road to market leadership,” said Billy Pidgeon, research manager at IDC. “Perhaps more important is the Xbox 360 worldwide online base — 12 million Xbox LIVE gamers is the largest community in the connected console games sector, which represents the greatest growth opportunity in the console market and where Microsoft has been the leader for two generations. ” Xbox 360 leads with the industry’s highest software attach rate, more than any other console this generation, and is home to the best-selling games.

With the launch of “Grand Theft Auto IV” in April, Xbox 360 is now the home to more than 16 platinum titles that have sold through 1 million units or more, including hits such as “Halo 3,” “Madden NFL 07” and “Madden NFL 08,” “Gears of War,” “Guitar Hero II” and “Guitar Hero III: Legends of Rock,” and “Call of Duty 2,” Call of Duty 3” and “Call of Duty 4: Modern Warfare,” giving Xbox 360 two times more platinum-selling titles than the Wii and a 16:2 lead over the PlayStation 3 in game titles topping one million in sales. Games not only sell better on the Xbox 360, they play better, too: Xbox 360 has 91 titles with a Metacritic review score of 80 or higher, compared with just 22 titles for Wii and 50 titles for PlayStation 3. SOURCE: Microsoft 3. 1. Nintendo Wii Fit Makes Fitness Fun path to fitness begins with a single step  April 25, 2009 Nintendo’s new Wii Fit, launching today, combines fun and fitness in ways that will have people getting up off their couches, moving around, having fun and maybe even breaking a sweat. Wii Fit gets everyone pumped up about making enjoyable physical activities a part of their daily routines. Wii Fit even tracks users’ progress, which lets people see how they have improved while challenging them to better their scores and stay motivated to keep going. At an MSRP of $89. 99, Wii Fit comes packaged with the Wii Balance Board accessory, a precisely engineered platform that senses both weight and shifts in movement and balance.

The Wii Balance Board connects wirelessly to the Wii console and serves as the centerpiece for more than 40 fun activities that challenge users in areas like yoga, aerobics, strength training and balance. Helpful virtual trainers in the game talk users through the different activities and make suggestions for improvement. “Wii Fit will get you moving whether you’ve been playing video games for years or this is your first time,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “Wii Fit is easy for anyone to try and is yet another example of how Nintendo continues to expand the world of video games to new audiences. ”

To celebrate the launch of Wii Fit, Nintendo is holding an interactive release party today for the public in the southwest corner of New York’s Central Park, near the Merchants’ Gate. “We’re looking for everyone to ‘get on board’ and get excited about their fitness,” said celebrity trainer Ashley Borden, who will be on hand to do personal Wii Fit demos and training. Wii Fit, which has sold more than 2 million in Japan, starts with a simple measurement that calculates an adult user’s Body Mass Index, or BMI. From there, the Wii Balance Board accessory can be used as a platform for twirling a virtual Hula Hoop, shredding on a virtual snowboard, performing leg extensions or doing a downward-facing dog yoga pose. Wii Fit contains a wide variety of fun games and physical activities that target the body’s core.

Different people in the same household can use Wii Fit and track their progress separately. Users’ Mii caricatures even reflect their fitness levels and change as people become more proficient at the activities. Wii is the first video game system ever included in the President’s Challenge, a program of the President’s Council on Physical Fitness and Sports that encourages all Americans to make physical activity a part of their daily lives. Wii Fit builds on that honor by encouraging people to keep their bodies moving. Wii Fit is available today exclusively at the Nintendo World store in New York, and will be at retail stores across the country May 21.

Remember that Wii features parental controls that let adults manage the content their children can access. For more information about this and other Wii features, visit Wii. com. For more information about Wii Fit, visit WiiFit. com. Wii Fit to Keep Americans Moving at $89. 99 In anticipation of the U. S. launch of Wii Fit, the new interactive fitness game for the popular Wii system, Nintendo of America has announced pricing details for this groundbreaking release. Available at Nintendo World store starting on May 19, Wii Fit and the innovative Wii Balance Board accessory will be bundled and sold together at a suggested retail price of $89. 99.

Boasting a dynamic mix of more than 40 yoga, aerobics, strength training and balance activities, Wii Fit provides consumers with a fun, easy and affordable way to incorporate exercise into their daily routines. Using the included wireless Wii Balance Board accessory, every member of the household can step up and stay active, setting individual fitness goals and tracking their progress over time. Consumers in the New York area who pre-order Wii Fit from the Nintendo World store in Rockefeller Plaza will receive a special bonus item. From April 18-20, the first 1,000 consumers who place a $5 deposit for Wii Fit will receive a limited edition Wii Fit T-shirt featuring the image and reproduced autograph of legendary Nintendo video game designer Shigeru Miyamoto.

Through mid-February, Wii Fit had sold more than 1. 4 million copies in Japan since its Dec. 1, 2007 launch. SOURCE: Nintendo 3. 1. 6PlayStation 3 vs. Xbox 360 vs. Nintendo Wii November 22nd, 2006 Daniel Eran Dilger The Sony PlayStation 3 and Nintendo Wii both jumped into the game console ring this weekend to compete against Microsoft’s Xbox 360. Who is going to win? Everyone’s watching to see how this battle plays out, because each company is pursuing a very different strategy. Sony and Microsoft are gunning for pure performance systems, while Nintendo is shooting at fun, playable games that rely more on its unique controllers than impressive graphics hardware.

The consoles’ prices follow the features and product strategy of each company: Sony PlayStation 3. Sony’s PS3 is the most expensive at $500-600, because it includes a standard hard drive, a high definition Blu-ray optical drive, HD video output, Bluetooth wireless controllers, and–in the premium version–WiFi wireless networking. Sony is setting up the PS3 as a PC alternative. The premium model has a memory card reader for not only Sony’s own Memory Stick but also–in what must be an incredible first for the company–Compact Flash and SD memory cards, making the PS3 a digital hub for photos; with a USB keyboard and mouse and the included web browser, it can serve as a basic PC.

Sony originally announced plans to ship the PS3 with Linux pre-installed, but currently user installation of “another operating system” is only a boot option. Use of another OS isn’t currently supported by Sony, and would of course need to be specially designed to work on the PS3’s specialized Cell processor architecture. The PS3 is also the new HD core of Sony’s modern take on the stereo system, offering 5. 1 Dolby Digital Surround and true 1080p high definition video playback from prerecorded Blu-ray movies. Popular PS3 games sell for $50 – $60. PlayStation 3 (Includes 60GB Hard Drive, Blu-Ray Drive, WiFi) PlayStation 3 (Includes 80GB Hard Drive, Blu-Ray Drive, WiFi and Motorstorm Pack) Microsoft Xbox 360.

Introduced last winter, Microsoft’s Xbox 360 is $300-450, uses a standard DVD optical drive, and only includes a hard drive and wireless game controller in its premium version. Microsoft recently updated the 360 to provide support for full HD, 1080p video output to match the PS3. Rather than positioning the Xbox 360 as a standalone PC alternative, Microsoft pairs it with its plans for Windows Media Center, allowing the 360 to be used as a media extender to stream music and movies from a central Media Center PC. Microsoft has plans to offer HD movie playback both with an optional HD-DVD player in an external box, and over the web through its online Xbox Live video store.

However, the Xbox 360’s optional, external HD-DVD player is $180, pushing the 360 up to the same price as the PS3. Further, the $300 core Xbox 360 systems can’t use Microsoft’s online video store because they don’t have the required hard drive to save downloaded movies. Popular Xbox 360 games sell for $50 – $70. Xbox 360 Core Console (no Hard Drive) Xbox 360 Console (Includes 20GB Hard Drive) Xbox 360 Elite System Console (Includes 120GB Hard Drive) Xbox 360 Wireless Network Adapter for WiFi ($99) Xbox 360 External HD-DVD Player ($180) Nintendo Wii. The Wii is the least expensive of the three at $250, and includes both Bluetooth for wireless controllers and a DVD drive, but will not be able to play DVD movies. It also lacks a hard drive.

Instead, the Wii focuses on physically involving games using the wireless Wii Remote paired with the accessory Nunchuk controller (below). The Wii Remote uses accelerometers to sense how players swing, point, and tilt the controller, encouraging game titles to incorporate activity. The Wii will also wirelessly connect to Nintendo’s DS portable game system, using its microphone and touchscreen as inputs for Wii games. While the Wii has no movie store, Nintendo has an online store that sells classic games ($5 – 10) for the GameCube, Nintendo 64, and other previous game consoles. Popular Wii games sell for $30 – $50. The Last Generation. So which console is going to assume the lead, or will there be a tie?

A half decade ago, many analysts projected a close race between the Sony’s PlayStation 2, Microsoft’s original Xbox, and Nintendo’s GameCube, but their prediction turned out to be wrong: Sony simply blew away the competition with its PS2. This time around however, a number of factors have changed. For example, while Nintendo’s 2001 GameCube was also the cheapest console, its sales were hurt by a game lineup that mainly targeted the youth market rather than teens and adults, something Nintendo has attempted to address. Here’s a quick look at the lessons learned in the last generation of consoles, how Microsoft got involved in console gaming, what resulted then, and what factors will determine how things work out this time.

How Microsoft got into Console Gaming. Microsoft’s original Xbox was largely a defensive move by Microsoft against the original Sony PlayStation, which had become so big in the 1990s that it threatened the future of Windows PC gaming. If Sony were to continue unchecked in games console development, Microsoft feared it may lose significant PC sales supported by gaming. While the number of PCs used primarily for gaming are a small segment of the huge overall PC industry, they represent a very valuable segment: they are higher end, higher margin machines paired with non-portable software applications: PC Gaming is Microsoft’s Macintosh. Games are a killer app for Windows.

As described in The Apple Video Game Development Myth, Microsoft worked to tie Windows PC games to its proprietary DirectX software, to help to make PC gaming immune from encroachment by competing PC platforms such as Linux. Microsoft plotted to use DirectX against Sony’s PlayStation 2, but failed in its attempts to port DirectX to run on WinCE for the rival Sega Dreamcast. Microsoft started over with its own console plans to take on the PS2 directly, an effort initially called the DirectXbox. Xbox Arrives. Microsoft was prepared to to lose some serious money in presenting a challenge to Sony’s PlayStation 2. A year after the PS2 came out, Microsoft delivered its new console: the Xbox. Its marketing avoided mention of Windows and made little use of the Microsoft name.

The Xbox leveraged Microsoft’s existing PC development efforts; it was essentially a scaled down Celeron PC running a specialized version of Windows 2000, focused on graphic gaming features; conversely, it was also the first gaming console to include a common PC hard drive as standard hardware. The high manufacturing costs of the Xbox, combined with Microsoft’s inexperience in selling hardware, resulted in a botched rollout and hardware problems that dogged the product. Further, at its release it was already a year behind Sony’s PS2. Console Death Match. Sony’s PS2 had been available in Japan throughout 2000, but only went on sale worldwide in the winter; it did not have many great games available from the start.

By the time the Xbox and GameCube arrived in the winter of 2001 however, the PS2 had sold over 20 million units and a number of hot PS2 games had arrived, making it the console to have. The PS2 was able to maintain a clear lead, having sold 115 million units between 2000 and 2006 (blue in the pie chart below), compared to only 24 million for the Xbox (green), and 21 million for the failed GameCube (purple). This All Looks Familiar. The game console market share pie chart looks similar to the smartphone pie chart owned by Symbian and the MP3 player pie chart dominated by Apple’s iPod; Microsoft spends a lot for its small slice of each. Actually, this entire series of events is strikingly similar to Microsoft’s more recent recent attempts to take on Apple’s iPod using Janus DRM and PlaysForSure partnerships.

After initially failing, Microsoft again abandoned its partners and worked to build its own rival hardware with the Zune, which is also entering the market a year after Apple’s movie playing 5th generation iPod has already sold into the millions and established a market. 3. 2LOCAL LITERATURE: 3. 2. 1NVIDIA GeForce 3D Vision; A Gamers Paradise by OWAIS EHSAN on APRIL 4, 2009 NVidia is known for developing Graphics Card for PCs and battles with ATI for this market. However the latest product is the 3d Vision Glasses is taking the battle to a new field. The latest product in the market is the 3d glasses which will give different perspective to the gamers, seemingly playing in a virtual world. For more about this exciting product, here is a review by IGN. com NVIDIA’s 3D Vision uses a dedicated graphics driver, infrared transmitter, and 3D shutter glasses to create smooth, three-dimensional images.

In order to use the 3D Vision system, you have to have a compatible display (DLP TVs or LCD displays with a 120Hz refresh rate) and a NVIDIA GeForce desktop graphics card (GTX 200 series, GeForce 9 series, or GeForce 8 series) The system comes in two retail varieties: the GeForce 3D Vision Kit, and the GeForce 3DVision Bundle. The 3D Vision Kit includes all of the necessary software, 3D glasses, and infrared transmitter and costs $199, while the 3D Vision Bundle includes everything from the Vision Kit but with a Samsung SyncMaster 2233RZ LCD monitor for those who don’t have a compatible display and retails for $598. Clearly the 3D Vision system is not a cheap venture into 3D gaming, but it is the most inexpensive solution currently available.

From the perspective of anyone but a PC gamer, spending $199 or more on a 3D gaming system is a bit exorbitant, but for a PC geek, $200 or more is just another price to day for complete and total gaming satisfaction. Now that we’ve established what it takes to get a 3D Vision system (display, NVIDIA GPU, 3D kit, cash, PC geek interest), lets take a look at the technical specs your rig has to adhere to, to sufficiently get it up and running. CHAPTER # 4 PRESENTATION OF DATA 4. 1FINDINGS (QUESTIONNAIRE) ANALYSIS OF THE QUESTIONNAIRE Following are the questions, which were asked from the respondents. QUESTION # 1 Are you interested in playing video games? * Yes89% * No11% PURPOSE: The purpose of this question was to find out whether the targeted respondents are potential Gamers or not. SUMMARY

The respondents were mostly extreme gamers and were interested in playing latest games, the targeted respondents were the people who got extra ordinary knowledge about video games and gaming platforms. QUESTION # 2 How many hours a day do you spend playing video games? * 1-2 hrs52% * 3-5 hrs36% * More than 5 hrs12% PURPOSE: The purpose of this question was to analyze the respondent’s frequency of playing games, which could give a fair view, that how much a respondent possess in depth knowledge about Gaming stuff. SUMMARY The finding shows that almost all the respondents spend a little or more fraction of a day in playing games, which means that the targeted respondents are kind of Extreme gamers. QUESTION # 3 At what Platform do you play video games? Game Console29% * Gaming PC47% * Both24% PURPOSE: The purpose of this question was to find out the medium of playing games, which could give the analysis of the respondents about their opinion, whether it is biased towards which platform. SUMMARY The findings to the answer gives a clear picture that most of the respondents play games on PC i. e. 47 per cent where as 29 per cent of the respondents play games on console and 24 per cent of the respondents play games both on PC and console. The result concluded that the majority of the gamers play games on PC for different reasons. QUESTION # 4 What would you prefer to play video games on? * X-box 36020% Play Station 335% * Play Station 25% * Nintendo Wii9% * Gaming PC31% PURPOSE: The purpose of this question was to find out the preference or desire of the respondents in selection of the platform for gaming with the given options. SUMMARY The preference of the respondents are mostly towards PLAYSTATION 3 may be due to its latest technology of HD Direct X 10 Supported games and Blue Ray Technology (i. e. 35 per cent) and Gaming PCs on the second with 31 per cent of share among te resopondents and Microsoft X-box 360 is also prefered by some of the respondents may be due to its HD support and huge number of game title being available in the market. QUESTION # 5

Which platform do you think offer more game titles? * Microsoft X-box15% * Sony Play Station33% * Nintendo Wii4% * PC48% PURPOSE: The purpose of this question was to find about the platform that offers more options in terms of playing games as well the availability of games on such platform. SUMMARY The findings concluded that there is more availability of game titles in PCs which is almost 50 per cent and the second highest availability of titles of game is with Sony Play Station that is 33 percent, the other consoles like Microsoft X-box secured 15 percent in the game titles and Nintendo Wii possess minor percentage in terms of game titles. QUESTION # 6

Which platform of Gaming do you think provides you better game play and graphics? * Game Console46% * Gaming PC54% PURPOSE: The purpose of this question is to evaluate about the platform which gives better game play in terms of controls and options as well as sharpness of picture and HD graphic support for the games. SUMMARY The findings to the questions gives almost an equal answer about the Consoles and PCs, it is kind of a balanced answer because many of the people think that the consoles have ease in terms of Plug and Play and Graphic quality, where as in PCs on has vast options of Cheats and Codes etc. QUESTION # 7 Which platform operates more conveniently? * Game Console73% * Gaming PC27% PURPOSE:

The purpose of this question was to find out the convenience of the respondents in terms of Loading time, memory and other related factors. SUMMARY The findings shows that the respondents feel more convenience in the operation of consoles rather than PC because of multi factors that contribute in the operation of different games. In PC gamer has to install the particular game and then it should be configured correctly with correct accessories, where as consoles are user friendly and very easy to operate because the game runs directly from the CD/DVD. QUESTION # 8 What do you think suits your Budget more? * Game Console36% * Gaming PC64% PURPOSE:

The purpose of this question was to find out the willingness of the respondents to select between a console and a Gaming PC, because many people wants to buy a game console but they restrict themselves just because of non-affordability. SUMMARY The findings give a picture of the respondents’ budget of purchasing a Gaming PC and a Game Console; practically a Gaming PC would be a cheaper option due to budget constraints, as a person just to have a good GPU and extended RAM mostly, which usually cost around 10,000 PKR, as far as Console is concerned it is usually requires 20,000 PKR + and for the newer consoles HD LCD is also a requirement. QUESTION # 9 If you go for a Gaming PC what would you select as your GPU? * NVIDIA68% * Radeon ATI32%

PURPOSE: The purpose of this question was to trace budget, preferences of the respondents in case of a Gaming PC. SUMMARY The findings shows that people are more inclined towards NVIDIA produced cards rather than Radeon ATI, though the prices of NVIDIA are more than ATI Radeon, but due to Processor Speed, Overclocking, Shader and Direct X support features Nvidia is preferred by respondents over ATI. QUESTION # 10 If you go for a Game Console what would you select? * X-box 36030% * Play Station 361% * Nintendo Wii7% * Others2% PURPOSE: The purpose of this question was to trace budget, preferences of the respondents in case of a Game Console. SUMMARY

The answer to that questions shows that people are interested to buy Play Station 3 because of its new technology, Blue Ray Support, High Definition Gaming and Extreme Gaming Titles. A large Chunk of respondents also want to go with X-Box 360 because of its brand name as Microsoft and its HD support as well as cheap DVDs are also available in the market. QUESTION # 11 Rank the following on a scale of 1-5, considering Graphics, Game Titles and Play * PC (GPU)30% * Sony PS40% * Microsoft X-box20% * Nintendo Wii10% * Others0% PURPOSE: The purpose of this question was to evaluate the consideration of respondents between different consoles in terms of Graphics and Game Features and Play. SUMMARY

The findings to the question shows that the Sony Play Station 3 is among the preferred choice due to the options available in games as well the graphics and memory is concerned, a large number of respondents also select PC for the medium of gaming due to availability of emulators and titles on this medium. On the third the choice of the respondents is X-Box 360 due to its availability of games and HD graphics. QUESTION # 12 If you prefer online mode of playing games what would you prefer to choose? * X-box 36011% * Play Station 323% * Nintendo Wii3% * Gaming PC63% PURPOSE: The purpose of this question was to trace the importance and demand of online games among the different platforms. SUMMARY

The findings shows that the respondents prefer PC a lot in case of Online gaming where as in country like Pakistan, the online gaming on console is bit difficult to caliberate with other console gamers in the country. Where as usually over LAN and DSL people are more inclined to play games on PC rather than any console. QUESTION # 13 By 2012 there would be more CONSOLE GAMERS rather than PC GAMERS? * Strongly Disagree6% * Disagree9% * Neither Agree nor disagree30% * Agree42% * Strongly Agree13% PURPOSE: The purpose of this question was to find out the future potential of demand for the game consoles in the country, as stated by the extreme gamers of the country. SUMMARY

Almost half of the respondents agreed with the statement because gradually the releasing titles on the consoles are increasing and the consoles are also getting cheaper day by day. As the memory and graphics of the new developed games are increasing it take more time to install on a PC, but on a console it would hardly take 2-3 minutes to load a game on your LCD TV. QUESTION # 14 While selecting a gaming platform, indicate the importance you give to the following four aspects by allotting points for each to total of 100 in all. * Game Play10% * Graphics20% * Game Titles20% * Budget50% PURPOSE: The purpose of this question was to find out the factors that respondents consider in case of selecting a platform for gaming. SUMMARY

The answer to this question indicates that the prime constraint in selecting an entertainment platform is the pocket, because most of the respondents want a good Gaming PC or a high end console by the thing that restricts them is the budget, where as another consideration is given to the Game titles that are available on the particular platform and then the graphics and the game play is considered. QUESTION # 15 In your opinion what is the future of Video Games in Pakistan? * An Open ended Question. PURPOSE: The purpose of this question was to trace out the future of the video games and the business potential of the Gaming industry in Pakistan. SUMMARY

Many respondents answer very uniquely and highlighted many important points of gaming industry, but the commonality in the answer was the “GROWTH OF THE VIDEO GAME MARKET”, more than 90 per cent of the respondents think that the market of Game Industry is on the boom and it will grow further more in the near future due to a vast population of youth in the country and people are gradually shifting to the trend of Online Gaming, multi player gaming and HD gaming. ————————————————- CHAPTER # 5 CLOSING UP 5. 1SUMMARY OF FINDINGS The overall picture that has been extracted from the questionnaire and interview finding implied a great potential in growth of Gaming industry in Pakistan. The respondents were mostly extreme gamers and were interested in playing latest games and have extra ordinary knowledge about video games and gaming platforms.

The findings also that shows that most of the respondents play games on PC but they intended to play on a Console like PS3 or X-Box 360 because consoles have ease in terms of Plug and Play and Graphic quality, where as in PCs has vast options of Cheats and Codes and also people feel more convenience in the operation of consoles rather than PC because of multi factors that contribute in the operation of different games because in PC a gamer has to install the particular game and then it should be configured correctly with correct accessories, where as consoles are user friendly and very easy to operate because the game runs directly from the CD/DVD.

The findings also highlighted that the Sony Play Station 3 is among the preferred choice due to the options available in games as well the graphics and memory is concerned, a large number of respondents also select PC for the medium of gaming due to availability of emulators and titles on this medium. These days’ people prefer PC in case of Online gaming where as in country like Pakistan, the online gaming on console is bit difficult to caliberate with other console gamers in the country. Another important finding was that, the consoles are increasing and the consoles are also getting cheaper gradually. Still the preference of the Gamers are mostly towards PLAYSTATION 3 may be due to its latest technology of HD Direct X 10 Supported games, Blue Ray Technology and much more features.

Many respondents answer very exclusively and highlighted many important points of gaming industry, but the commonality in the answer was the “GROWTH OF THE VIDEO GAME MARKET”, more than 90 per cent of the respondents think that the market of Game Industry is on the boom and it will grow further more in the near future due to a vast population of youth in the country and people are gradually shifting to the trend of Online Gaming, multi player gaming and HD gaming. 5. 2CONCLUSION Pakistan is a country of huge population in which more than half is the Youth of the country which is inspired by electronic gadgets, computing and Gaming. In large cities like Karachi, Lahore and Islamabad many student groups, college and University students are usually Gamers and some of them are Extreme Gamers and the population of gamers is increasing and people are become more demanding and particular in selecting platform of playing games as well as game titles.

Large cities are very much lucrative to start a business related to these consoles and GPUs, especially a franchise business would be far better for an entrepreneur. Youth of Pakistan has great potential, a little and attractive marketing would be helpful to boost the confidence of the youth to draw them towards Game consoles. The official launching of Microsoft X-box 360 and Sony Play Station 3 in India gave a huge market to Sony and Microsoft, where as concentration in local market could generate healthy streams of revenues to the company and will benefit in the long-run. A large cluster of people still play games in Gaming Arena due to lack of knowledge about the available consoles and budget constraints.

If the company or an entrepreneur invests in Gaming business, the cost would also reduce because of large quantity imports and in case of company, if they would facilitate to produce a little fraction locally, could cut the cost and sales would also increase, if the product would available cheaper in the market. Simply boost in the Gaming Industry is a new horizon to begin a good business. APPENDIX I QUESTIONNAIRE BAHRIA UNIVERSITY, Karachi Campus Department of Management Sciences (1) Are you interested in playing video games? Yes No (2) How many hours a day do you spend playing video games? 1-2 hrs 3-5 hrs More than 5 hrs (3) At what Platform do you play video games? Game Console Gaming PC Both 4) What would you prefer to play video games on? X-box 360 Play Station 3 Play Station 2 Nintendo Wii Gaming PC (5)Which platform do you think offer more game titles? Microsoft X-box Sony Play Station Nintendo Wii PC (6) Which platform of Gaming do you think provides you better game play and graphics? Game Console Gaming PC (7) Which platform operates more conveniently? Game Console Gaming PC (8) What do you think suits your Budget more? Game Console Gaming PC (9) If you go for a Gaming PC what would you select as your GPU? NIVDIA Radeon ATI (10) If you go for a Game Console what would you select? X-box 360 Play Station 3 Nintendo Wii Others 11) Rank the following on a scale of 1-5*, considering Graphics, Game Titles and Game play *(5 being the highest) PC (GPU) ____ Sony PS____ Microsoft X-box____ Nintendo Wii ____ Others____ (12) If you prefer Online mode of playing games what would you prefer to choose? X-box 360 Play Station 3 Nintendo Wii Gaming PC (13) By 2012 there would be more CONSOLE GAMERS rather than PC GAMERS? Strongly DisagreeNeither AgreeAgreeStrongly Disagree nor disagree Agree 1 2 3 4 5 (14) While selecting a gaming platform, indicate the importance you give to the following four aspects by allotting points for each to total of 100 in all. Game Play___ Graphics___ Game Titles___ Budget___ —————————- 100 ————————— (15) In your opinion what is the future of Video Games in Pakistan? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ Yes No BIBLIOGRAPHY http://www. newsweek. com/id/44611/page/4 http://vision. pcvsconsole. com/xbox-2011-specs/ http://www. gamevision. com/xbox-portable-specs/ http://www. gamesupposeit. com/news. php? nid=3397 http://www. pspcaptain. com/news. php/? 6499

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