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A There have been many studies in the past about consumer ‘s and organisational ambiguity (Youjae Yi 1993 ;Hogarth R. and Kunreuther H. , 1989,Kunreuther et Al1995 and others ) . Furthermore, experiments and studies presented that ambiguity affect market monetary values ( Budescu et al. , 2002, Ho et Al ) and harmonizing to Yi ( 1993 ) if a merchandise is vague to consumers it is possible to deter them from purchasing it. Life and wellness insurance contracts are a touchable illustration of this sort of merchandises.

Unfortunately, there is non adequate literature explicating how can Sellerss get by with ambiguity and carry possible purchasers to buy the right sum of merchandise in the optimum monetary value. A This study will concentrate to the most common schemes, Grecian insurance Sellerss ; utilize to get the better of the statements of buyers. The thesis will get down with a literature background, of what generates ambiguity at single demand to be insured and in insurance contracts.

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I will besides show the chief policy schemes that insurance companies employ from insurance companies and bibliography. A After the literature reappraisal it will be the research in Greek insurance Sellerss and consumers which will assist me to happen out which are the most common and efficient schemes and if the Life and Health insurance market is optimum, or person ‘s ambiguity mislead the market from making the best possible point. A

A In order to make the field research I will utilize two types of questionnaires. One for Sellerss and one for possible purchasers. Because the questionnaires are traveling to be truly of import in my research I will depict in item, how I decided the inquiries included and the intent of each 1. Both of them will hold inquiries where respondents will reply in a point of graduated table, like Rizzo et Al. ( 1970 ) and Lyons ‘s ( 1971 ) . The consumer questionnaire will be based to the marketer ‘s questionnaire.

I will make that in order to look into which of the preferred schemes for insurance companies are besides preferred from consumers and if consumers would prefer more information to be disclosed to them. A inquiry with high importance will be how the insurance companies inform their possible clients for the chance of a loss. They unwrap merely an mean chance ; a scope of chances ; they inform them about the chances under ambiguity or non?

A The sample will be comprised from a pooling of about 100 insurance companies and 100 conjectural consumers, with a scope of age, experience, instruction, matrimonial and besides geographical variegation, which influences the demands and insurance civilization as I know from old experience working in insurance companies. Consumers response will be grounds for which of the schemes are most effectual and if they are convinced for what sort of contract they should purchase. Including Grecian Insurance Organization informations will be helpful to look into if the market is optimum.

A Aid from three insurance companies will be sufficient to my research, as they will assist me to administer the questionnaire to Sellerss and have dependable and honorable responses. Furthermore, the companies will supply me informations for the public presentation of each of the marketer the last five old ages in order to measure them harmonizing to the schemes they use to cover with consumer ‘s ambiguity. The human resources manager of one of the companies will besides assist me to guarantee that insurance companies and consumers will be able to reply all inquiries.

A I believe that the field research will be finished at terminal of July. Afterwards, a statistical analysis of the information will mensurate the important factors that help to get the better of the failures caused from ambiguity. I am traveling to utilize the SPSS plan to make the statistical analysis. The consequences from the statistical analysis will be provided to the reader in tabular arraies and figures. A In decision I hope to hold consequences to hide the most sufficient schemes and the grounds make them sufficient.

The imperfectnesss of insurance market in Greece, the mistakes of insurance companies and insurance contracts will besides be discussed in the last portion of the thesis. All the errors and troubles I will confront in that process will besides be discussed in the last portion of the paper. Ending, a proposal for an efficient policy of selling life-health insurance contracts under ambiguity will be presented, taking under consideration what sort of information and attack consumers prefer in order to experience more assurance, when purchasing an insurance contract.

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